The article I read was about Kellogg’s and how they are considering using a laser to imprint their logo or some of the “flakes” of cereal. I found this article interesting and when I first heard of this is article in class my first thought was that it’s not such a terrible idea. I thought of M&M’s and how the stamp their logo on every single individual piece of candy, so this really didn’t seem that extreme.
As I continued to read the article more and learn about the reasons the company has for doing this it seems to me that they have a fair argument. It is true there are a lot of competitors with Kellogg’s and if I worked for that company I would want to make sure that it was clear what brand of cereal your were not only buying but also reminding them every time they take a bit. I think it is a great strategy for the company and would do nothing but maintain positive reinforcement for both the consumers and the company.
I think this article is significant because it could be taken as a controversial issue and one that people may either strongly agree or disagree with. I think I could use it in my paper as a reference when talking about companies and their advertisement strategies they have to compete with one another.
Mail, Daily. "Kellogg's Will Use Laser to Burn Logo on to Individual Corn Flakes to Stamp out Fakes." 13 Oct. 2009. Web. 7 Mar. 2010.
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Bonnie, great blog! Even though I disagree with your opinion regarding the imprinted logo, the depth and amount of detail you provided made me see another perspective. Thank you for that!
ReplyDeletegood blog I like how you related the M&M’s labeling with the Kellogg’s labeling, also how you put in the reasoning’s of why Kellogg’s is labeling. as well as how you feel about this new labeling good job
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