ch. 9 Omnivore's Dilemma

This chapter starts off discussing a first visit to Whole Foods. The ironic thing was, is right before starting to read this chapter I had just returned from a Whole Foods grocery trip with my mom. While shopping we discussed our opinions of Whole Foods, a grocery store we occasionally shop at, and QFC, the grocery store we frequently visit. While we were shopping today we had talked about how shopping at Whole Foods felt like more of an experience and how shopping at QFC gives off more of a get in; get out kind of feeling. A quote on pg. 136 I believe sums up the difference between the two grocery stores well, “one of the key innovations of organic food was to allow some more information to pass along the food chain between the producer and the consumer—.” I can feel a difference in grocery stores because the environment each grocery store has is unique to what they supply, whether it is all organic or generic food. Yes it is true that by shopping at Whole Foods my family is spending on average more money than we would just sticking to QFC but as Omnivore’s Dilemma says Whole Foods produces a, “ certain magic in the marketplace” (pg.154) that is enjoyable as well as healthy.